SEO Checklist

01Technical foundations

0/8

If crawlers can't reach it, nothing else matters.

Site serves over HTTPS everywhere — no mixed-content warningsOne canonical domain (www or non-www, never both)robots.txt isn't blocking pages you want indexedXML sitemap generated and submitted in Search ConsoleLargest Contentful Paint under 2.5s on mobileLayout doesn't shift while loading (CLS under 0.1)No broken internal links or redirect chainsURLs are short, lowercase, and readable

02On-page essentials

0/8

What search engines read first on every page.

Unique title tag under 60 characters on every pageMeta description 120–155 characters, written to earn the clickExactly one H1 per page, matching search intentHeadings follow logical order (H2 inside H1, H3 inside H2)Every meaningful image has descriptive alt textInternal links use descriptive anchors, not "click here"Schema markup on key pages (Organization, Service, FAQ)Open Graph tags so shares look right on social

03Content quality

0/6

Google ranks answers, not word counts.

Each page targets one search intent — no keyword cannibalismThe answer appears in the first screen, not after 500 words of introAuthor, sources, and dates visible (E-E-A-T signals)No thin or near-duplicate pages competing with each otherFAQ sections capture long-tail questions you actually get askedCore pages reviewed and refreshed at least quarterly

04Local visibility

0/5

Skip if you have no physical or service area — otherwise this is your fastest win.

Google Business Profile claimed, complete, and categorised correctlyName, address, phone identical everywhere they appearLocalBusiness schema on your contact pageSteady flow of reviews — and replies to every oneA real page per location or service area (not doorway spam)

05Measurement

0/5

SEO without measurement is gardening in the dark.

Search Console verified and checked monthlyAnalytics events on the conversions that matter (forms, calls)Rank tracking on your 10–20 money keywordsCore Web Vitals monitored, not just measured onceA recurring calendar slot to actually review all of the above

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The SEO checklist
we actually use.

01Technical foundations

02On-page essentials

03Content quality

04Local visibility

05Measurement

Rather we just did all this?

The SEO checklistwe actually use.

01Technical foundations

02On-page essentials

03Content quality

04Local visibility

05Measurement

Rather we just did all this?

The SEO checklist
we actually use.